基于数据挖掘技术的客户关系管理系统  

Customer Relationship Management based on data mining

作　　者：青虹宏[1] 

机构地区：[1]重庆工商大学计算机科学与信息工程学院,重庆400067

出　　处：《重庆工商大学学报（自然科学版）》2004年第4期388-391,共4页Journal of Chongqing Technology and Business University:Natural Science Edition

摘　　要：针对数据挖掘技术是实现客户关系管理的重要工具,介绍了客户关系管理系统,着重分析了应用在CRM中的数据挖掘技术,探讨了其商业价值。Customer Relationship Management is the course of managing mutual activities between the enterprises and customers. Data mining technology is an important tool by which the course can be implemented. In the article, customer's relationship management system was analysed in detail , data mining technology applied in CRM synthetically ,as well as its commercial value was discussed.

关 键 词：数据挖掘 客户关系管理系统 数据分析 客户信息资源 聚类 商业价值分析 

分 类 号：F274[经济管理—企业管理] TP311.13[经济管理—国民经济]