广交会对外宣传报道话语研究  

Discourse Study on Reports of Canton Fair’s Foreign Publicity

作　　者：张燕蓉 孙乃玲[1] 

机构地区：[1]兰州理工大学外国语学院,甘肃 兰州

出　　处：《现代语言学》2023年第5期1872-1881,共10页Modern Linguistics

摘　　要：文章以文化话语研究理论为指导,探究China Daily对线上广交会(第127届~131届)外宣报道的话语特征。研究发现,广交会新闻报道的话语主体呈现权威性、专业性、多元化的特点;报道内容聚焦线上办展这一新模式,通过列举数字及侧重提供不同的信息来加深读者对广交会的印象;广交会加强与“一带一路”沿线国家和区域全面经济伙伴关系协定国家的合作,助力贫困地区企业走出去,体现了中国传统的“和”文化中协和万邦的国际观、人心和善的道德观。Guided by Cultural Discourse Studies Theory, the article explores the discourse characteristics of China Daily’s foreign publicity of the online Canton Fair (the 127th~131st sessions). The study shows that the discursive subject of the Canton Fair news report is characterized by authority, professionalism and diversity. The content of the report focuses on the new mode of online exhibition, and deepens readers’ impression of the Canton Fair by citing figures and focusing on providing different information. Canton Fair strengthens cooperation with countries along the “Belt and Road” and countries of the Regional Comprehensive Economic Partnership Agreement, and it also helps enterprises in poor areas to go global. This is a reflection of the traditional Chinese culture of “harmony”, which also displays an international view of harmony among all nations and the moral value of kindness.

关 键 词：文化话语研究 广交会报道 话语主体 话语内容 话语历史文化 

分 类 号：F75[经济管理—国际贸易]