苏州古典园林中英旅游宣传资料对比分析  

A Comparative Study of Chinese and English Tourism Materials of Suzhou Classical Gardens

作　　者：杨雪柯 

机构地区：[1]上海理工大学外语学院,上海

出　　处：《现代语言学》2024年第4期572-578,共7页Modern Linguistics

摘　　要：苏州古典园林以其秀雅别致的建筑风格和含蓄深厚的文化底蕴吸引了大量游者,苏州园林的英文旅游宣传资料在传播中国传统文化、提高中国文化外宣水平、促进旅游事业发展方面作用显著。与此同时,作为旅游宣传材料,其最终的受众以及预期目的要求所输出的英文必须有一定的功能性,也就是在表明句意的基础上能有效吸引游客。但目前有关苏州园林宣传资料的研究大多分布于翻译策略探究以及美学造诣等方面,对于其文本特点的研究少之又少。在研究相关语料的过程中,笔者发现中英文宣传文本在细节和整体上都大有不同。在选词方面,中文文本用词华美复杂,多使用四字格且常有意义上的重复;而英文文本用词直接直白,注重信息的准确性和实用性。在造句方面,中文文本多以流水句和主题句为主,通过“意合”来将内容串联起来;而英语则注重“形合”,讲究句式结构的逻辑层次和有机组合且不可随意搭配。在语言风格上,中文文本偏主观性,常通过物象表现情理,通过读者的主观想象力来引导思维;而英文文本具有很强的客观性,偏向于使用大量的细节和描述性说明提供实在有效的信息,从客观标准上的评价来传达景物之美。本论文基于多种权威性真实语料,从选词、造句、语言风格三个层面,总结苏州园林中英旅游宣传语料的差异,为今后相关类型的创作和翻译活动提供借鉴。Suzhou classical gardens, with their elegant and chic architectural style as well as implicit and profound cultural heritage, have attracted a large number of tourists. Thus its promotional materials play a significant role in spreading Chinese traditional culture, improving its external promotion, and promoting the development of tourism. Therefore, the translation of Suzhou garden tourism materials has become a top priority in foreign-oriented publicity work. The final audience and intended purpose require that the target text must have a certain function, that is, attracting tourists on the basis of indicating the meaning of the source text. However, the current research on Suzhou garden tourism materials is mostly distributed in the translation strategies and its aesthetic attainments, and there is very little research on its textual characteristics. When analyzing the relevant bilingual materials, the author found that Chinese and English tourism texts differ from each other in detail and overall. At the lexical level, magnificent and complex words, four-character phrases and repeated expressions are often found in Chinese texts;while English prefers direct and straightforward ones, focusing on accuracy and practicality. At the syntactic level, Chinese content, mostly based on run-on sentences and topic sentences, is connected through the “idea combination”;while English pays attention to the logical and organic combination of the sentence structure which cannot be randomly matched to build the “form combination”. At the stylistic level, Chinese texts, which are more subjective, often express emotions through imagery and guide readers’ minds through their subjective imagination;while English texts, which are objective, tend to use plentiful details and descriptive explanations to provide practical and effective information, and to convey the beauty based on the standard evaluation. Therefore, based on a variety of on-the-spot and authoritative materials, this paper has summarized the differences be

关 键 词：苏州古典园林 中英差异 旅游文本 

分 类 号：G63[文化科学—教育学]