手游对传统文化传播的影响研究  

Research on the Influence of Mobile Games on the Dissemination of Traditional Culture

作　　者：马佳宁 宁可尔沁 王梦露 符天卉 范文静[1] 

机构地区：[1]北京印刷学院,北京

出　　处：《可持续发展》2022年第2期420-430,共11页Sustainable Development

摘　　要：随着游戏行业的发展和智能设备的普及,我国手游受众不断扩大,而游戏本身娱乐性与教育性兼具的特性使其成为了传播传统文化的新兴渠道。本文基于手游对传统文化传播的影响,分析了手游作为传统文化新型传播方式的发展现状,并对此传播方式的大众认可程度以及体验感受进行了调研。通过对调研结果的数据分析,指出了市面上手游在传统文化传播方面的一些问题,并提出了相应的对策建议。本文旨在促进游戏产业与传统文化的融合,进一步提升大众对传统文化的关注度,使我国传统文化瑰宝得以与时代结合,文化传承延绵不绝。With the development of the gaming industry and the popularity of smart devices, the audience for handheld games in China is expanding. The games themselves have the characteristics of entertainment and education, which make them a new channel to spread traditional culture. Based on the influence of mobile games on the dissemination of traditional culture, this paper analyzed the current situation of the development of mobile games as a new way to disseminate traditional culture, and conducted a survey on the degree of public recognition and experience of this dissemi-nation method. Through the analysis of the research results, it pointed out some of the problems in the dissemination of traditional culture by handheld games on the market and put forward corresponding countermeasures and suggestions. The aim of this paper is to promote the integration of the game industry and traditional culture, further enhance the public’s attention to traditional culture, so that China’s traditional cultural treasures can be combined with the times, and the cultural heritage will continue to last.

关 键 词：传统文化 手游 传播方式 

分 类 号：G122[文化科学]