快浅阅读语境下纸质书籍版式设计中的视觉流程设计探析  

Exploration of Visual Process Design of the Printing Books’ Layout Design under the Context of Shallow Reading

作　　者：徐一茗 

机构地区：[1]四川农业大学,艺术与传媒学院,设计艺术系,四川雅安

出　　处：《Design（汉斯）》2017年第4期23-28,共6页设计（汉斯）

基　　金：四川农业大学校级教改课题“新媒体环境下视觉传达专业核心骨干课程建设研究”X2013013。

摘　　要：新媒体时代到来使人们阅读习惯产生变化:挑重点式的“快阅读”,图文并茂的“浅”阅读形成趋势;改变了人们的阅读习惯,在这样的大趋势下,纸质书籍的版式设计在过去内容易读性、视觉协调性的基础上,也必须顺应着这个潮流形成新的特点。本文以版式设计中的视觉流程设计为切入点,对快浅阅读语境下的图书设计两难困境进行剖析,论证后提出新的观点。With the advent of the new era of media, people’s reading habits have been changed. The fast reading focusing on the key points and the shallow reading based on illustration and text have become a trend and imposed a great influence on people’s reading habits. Under the circumstance, printing books’ layout design should keep up with the trend and form new characteristics based on the readability and visual coordination in the past. Proceeding from the visual process design of the layout design, this paper analyzes the dilemma facing book design under the context of shallow reading and puts forward new ideas after argumentation.

关 键 词：快浅阅读 版式设计 视觉流程设计 视觉原理 

分 类 号：G6[文化科学—教育学]