本土独立服装设计师品牌视觉识别设计的提升研究  

Research on Improving the Visual Identity Design of Local Independent Fashion Designers’ Brands

作　　者：周海洋 任力[1] 

机构地区：[1]浙江理工大学服装学院,浙江 杭州

出　　处：《Design（汉斯）》2023年第3期1571-1576,共6页设计（汉斯）

摘　　要：品牌在市场营销与传播方面越来越重要,因此需要通过视觉识别设计系统来建立自己的形象和个性,为消费者提供认知和认可。构建一个完善有效的视觉识别系统变得至关重要,这是增强品牌价值并实现经济回报和社会影响的重要方法。尽管视觉识别设计在我国的实践中取得了一定的进展和成就,但其美学方面的研究仍处于起步阶段,需要更深入的探索和研究。本文通过研究独立品牌设计师的视觉识别设计的消费价值,论证了品牌视觉识别设计与消费者的关系,归纳总结出视觉识别设计的提升建议。Brands are becoming increasingly important in marketing and communication, so it is necessary to establish their image and personality through visual recognition design systems, providing consumers with cognition and recognition. Building a comprehensive and effective visual recognition system has become crucial as it enhances brand value and achieves economic returns and social impact. Although visual recognition design has made certain progress and achievements in China’s practice, its aesthetic research is still in its infancy and requires more in-depth exploration and research. By studying the consumption value of visual identity design of independent brand designers, this paper demonstrates the relationship between brand visual identity design and consumers, and summarizes the improvement suggestions of visual identity design.

关 键 词：本土 独立服装设计师品牌 视觉识别设计 美学 

分 类 号：F27[经济管理—企业管理]