基于情感化设计的城市导视系统视觉形象设计  

Visual Image Design of City Guide System Based on Emotional Design

作　　者：沈高洁 

机构地区：[1]南京林业大学,艺术设计学院,江苏 南京

出　　处：《Design（汉斯）》2023年第4期2876-2883,共8页设计（汉斯）

摘　　要：目的:对情感化城市导视系统的现状进行梳理和分析,总结面临的挑战及问题,对实现情感化设计策略的路径和未来趋势提出设计构思和展望。方法:通过对情感化设计和城市导视系统相关概念及特点的分析,归纳了情感化设计和城市导视系统的价值,并从本能层、行为层、反思层三个层次论述情感化城市导视系统的设计原则。结果:明确情感化设计对于城市导视系统的必要性,分析具体城市导视系统设计案例,从三个方面阐述城市导视系统情感化设计应用价值,梳理总结出情感化城市导视系统的发展趋势及城市导视系统情感化设计策略。结论:情感化设计为城市导视系统的构思与设计提供了新的方法和思维途径,随着情感化设计与城市导视系统的紧密交融,情感化城市导视系统虽然面对着多重复杂挑战,然而伴随着社会的不断进化和人类情感需求的不断上升,情感化城市导视系统将在设计研究和应用领域担当重要的使命与职责。Objective: To sort out and analyze the current situation of the emotional urban guidance system, summarize the challenges and problems faced, and put forward design ideas and prospects for the path and future trend of realizing the emotional design strategy. Methods: Through the analysis of the concepts and characteristics of emotional design and urban guidance system, the value of emotional design and urban guidance system was summarized, and the design principles of emotional urban guidance system were discussed from three levels: instinct level, behavior level and reflection level. Results: The necessity of emotional design for urban guidance system was clarified, specific urban guidance system design cases were analyzed, the application value of emotional design of urban guidance system was expounded from three aspects, and the development trend and emotional design strategy of urban guidance system were sorted out and summarized. Conclusion: Emotional design provides a new method and way of thinking for the conception and design of urban guidance system. With the close integration of emotional design and urban guidance system, emotional urban guidance system is faced with multiple com-plex challenges, but with the continuous evolution of society and the continuous rise of human emotional needs. The emotional city guidance system will play an important role in the field of design research and application.

关 键 词：城市 导视系统 设计心理学 情感化设计 视觉识别设计 

分 类 号：G62[文化科学—教育学]