An Application of Heterogeneous Bayesian Regression Models with Time Varying Coefficients to Explore the Relationship between Customer Satisfaction and Shareholder Value  

作　　者：Duncan K. H. Fong Qian Chen Zhe Chen Rui Wang 

机构地区：[1]Department of Marketing, Pennsylvania State University, University Park, USA [2]Department of Statistics, Pennsylvania State University, University Park, USA [3]Department of Marketing, Peking University, Beijing, China

出　　处：《Open Journal of Statistics》2017年第1期36-53,共18页统计学期刊（英文）

摘　　要：The authors propose new Bayesian models to obtain individual-level and time-varying regression coefficients in longitudinal data involving a single observation per response unit at each time period. An application to explore the association between customer satisfaction and shareholder value is included in the paper. The Bayesian models allow the flexibility of incorporating industry and firm factors in the context of the application to help explain variations of the regression coefficients. Results from the analysis indicate that the effect of customer satisfaction on shareholder value is not homogeneous over time. The proposed methodology provides a powerful tool to explore the relationship between two important business concepts.The authors propose new Bayesian models to obtain individual-level and time-varying regression coefficients in longitudinal data involving a single observation per response unit at each time period. An application to explore the association between customer satisfaction and shareholder value is included in the paper. The Bayesian models allow the flexibility of incorporating industry and firm factors in the context of the application to help explain variations of the regression coefficients. Results from the analysis indicate that the effect of customer satisfaction on shareholder value is not homogeneous over time. The proposed methodology provides a powerful tool to explore the relationship between two important business concepts.

关 键 词：BAYESIAN Analysis Dynamics HETEROGENEITY CUSTOMER SATISFACTION SHAREHOLDER Value 

分 类 号：R73[医药卫生—肿瘤]