NEUROMARKETING

作品数：4被引量：1H指数：1
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相关领域：经济管理更多>>
相关作者：艾睿思更多>>
相关机构：南昌大学更多>>
相关期刊：《Journal of Beijing Institute of Technology》《Journal of Behavioral and Brain Science》《Journal of Biosciences and Medicines》更多>>
相关基金：国家自然科学基金更多>>
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Evaluation of Product Placement with Attention on Eye-Tracking and EEG
《Journal of Beijing Institute of Technology》2019年第1期42-50,共9页Wanzeng Kong Xinyu Zhang Luyun Wang Qiaonan Fan Yuanming Dai Yunxi Miao 
Supported by the National Natural Science Foundation of China(61671193);Science and Technology Program of Zhejiang Province(2018C04012);National Natural Science Foundation of Zhejiang Province(LY13F020049);Science and Technology Platform Construction Project of Fujian Science and Technology Department(2015Y2001)
Advertising evaluation can not only evaluate the subconscious behavior of consumers and help consumers to avoid irrational consumption,but also improve the utilization of advertising resources.To deal with this topic,...
关键词：NEUROMARKETING electroencephalogram(EEG) eye track ATTENTION ADVERTISING EVALUATION 
Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Assessment of TV Commercials
《Journal of Behavioral and Brain Science》2015年第4期137-147,共11页Wilfried Dimpfel 
The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials is performed by use of Eye-Tracking devices. Brain researc...
关键词：Neurocode-Tracking EYE-TRACKING Quantitative EEG TV Commercials CATEEM^(■) 
Brain and Law: An EEG Study of How We Decide or Not to Implement a Law
《Journal of Behavioral and Brain Science》2014年第12期559-578,共20页Armando Freitas da Rocha Eduardo Massad Fabio Theoto Rocha Marcelo Nascimento Burattini 
Brazil has introduced a referendum regarding the prohibition of firearm commerce and propaganda arguments have invoked socially and personally driven issues in the promotion of voting in favor of and against firearm c...
关键词：EEG BRAIN Mapping NEUROMARKETING Language Understanding POLITICS ELECTION DECISION Making 
Attention Drawing of Movie Trailers Revealed by Electroencephography Using Sample Entropy被引量：1
《Journal of Biosciences and Medicines》2014年第4期6-11,共6页Po-Shan Wang Shang-Ran Huang Chao-Wen Tsai Chia-Feng Lu Shin Teng C.-I. Hung Yu-Te Wu 
A movie trailer is a common advertising tool in the entertainment industry. Detection of a viewer’s brain responses to a movie trailer can help film producers to tailor a more appealing trailer of a movie. In this st...
关键词：NEUROMARKETING ELECTROENCEPHALOGRAPHY Sample Entropy MOVIE TRAILER 
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