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SWAHILI: 作品数：4被引量：0H指数：0; 导出分析报告; 相关期刊：《宏观语言学》《US-China Foreign Language》《Global Health Research and Policy》《US-China Education Review(A)》更多>>

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Language Choice in Swahili Newspaper Advertising in Tanzania: 《US-China Foreign Language》2013年第6期447-460,共14页Josephine Dzahene-Quarshie; This paper presents a study on the use of Swahili and English as language choice for advertising in Swahili newspapers in Tanzania. In the literature, it has been posited that bilingual advertising is fast becoming a ...; 关键词：language choice ADVERTISING ADVERTISEMENT CODE-SWITCHING bilingual advertisement NEWSPAPER

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