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A Comparative Research on Cultural Values in Chinese and American Advertisements
《US-China Foreign Language》2018年第3期184-188,共5页TANG Yu WANG Gui-lian 
The paper is based on the research of Greet Hofstede＇s Model of Cultural Dimensions and Edward. T. Hall＇s Context Culture Theory. According to their theories, the author focuses on four dimensions （context culture,...
关键词：ADVERTISING cultural values comparative research cultural communication 
A Study on the Headlines of the Advertisements
《US-China Foreign Language》2005年第5期64-69,共6页Yin＇er Zhu 
To promise some benefits or advantages of the product in the headline of an advertisement is important. However, serious concern about this element is rarely found in recent studies on the headlines of the advertiseme...
关键词：advertisement headline markedness 
Manipulating Technology： Discourse Analysis on American Computer Advertisements
《US-China Foreign Language》2005年第5期79-81,共3页Hongjin He 
Through the discourse analysis on a selection of advertisements from popular Australian computer magazines, the questions about how commercial interests manipulate technology and how it is achieved through the exploit...
关键词：discourse analysis technology computer advertisement 
A Study of Deixis in Advertisements for American Movies
《US-China Foreign Language》2005年第2期10-13,49,共5页Huili Jiang 
American movies are now very powerful in China＇s box office charts and so is all the ways to advertise for them. The author studies these kinds of ads from a pragmatics perspective and finds out that proper use of de...
关键词：American movies advertisements person deixis spatial deixis temporal deixis psychological effects 
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