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期刊=International Journal of Technology Management

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Analysis of Pragmatic Functions of Vague Expressions in Advertisements: 《International Journal of Technology Management》2013年第8期111-112,共2页Liu Jianwen Liu Chunling; Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adver...; 关键词：pragmatic vagueness ADVERTISEMENTS pragmatic function

On the Strategies Employed in Transmission of Cross-cultural Advertisements: 《International Journal of Technology Management》2013年第6期116-117,共2页Guosheng Zhang; Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competi...; 关键词：Cross-cultural advertisements Cultural transmission Cultural isolation

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