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E-COMMERCE: 作品数：510被引量：305H指数：6; 导出分析报告; 相关领域：经济管理更多>>; 相关作者：孙德林杨敏李晶王文韬刘康更多>>; 相关机构：对外经济贸易大学清华大学上海交通大学浙江师范大学更多>>; 相关期刊：更多>>; 相关基金：国家自然科学基金中国博士后科学基金国家社会科学基金国家高技术研究发展计划更多>>

A Review of Content Marketing’s Influence on Consumers’ Purchase Intention in Live-streaming E-commerce: 《Proceedings of Business and Economic Studies》2025年第1期55-59,共5页Yuan Wang; In the contemporary digital landscape,the proliferation of information has led to an increasing diversity of channels through which consumers obtain information,resulting in a gradual transformation of shopping habits...; 关键词：Content marketing E-commerce live streaming Consumer purchase intention

Countermeasures for Chinese Foreign Trade Enterprises Amid the “Full Custody Wave” in Cross- Border E-Commerce: 《Proceedings of Business and Economic Studies》2025年第1期67-73,共7页Yingjie Dou; With the acceleration of global economic integration and the rapid development of cross-border e-commerce,an increasing number of foreign trade enterprises are encountering new market opportunities and challenges.In r...; 关键词：Cross-border e-commerce Full custody model Foreign trade enterprises Digital and intelligent transformation

Research on Cross-border E-commerce Empowering the Transformation and Upgrading of Dongguan’s Manufacturing Industry: 《Proceedings of Business and Economic Studies》2024年第6期207-212,共6页Shoufei Su Juan Zhang; 2024 General University Characteristic Innovation Research Project of the Education Department of Guangdong Province“Research on the Transformation and Upgrading of Dongguan’s Manufacturing Industry Empowered by Cross-border E-commerce in the Context of New Productivity”(Project No.2024WTSCX347)。; With the rise of the global digital economy and the deep integration of digital technology into traditional manufacturing operations,cross-border e-commerce provides a new commercial model and pathways for transformin...; 关键词：Cross-border e-commerce Dongguan manufacturing Transformation and upgrading Case study

Machine Learning Models for Predicting Order Returns in Cross-Border E-Commerce: 《Proceedings of Business and Economic Studies》2024年第6期34-43,共10页Jia Cai Ronaldo Juanatas Apollo Portez Jonan Rose Montaña; This study investigates the application of machine learning models to address after-sales service issues in cross-border e-commerce,focusing on predicting order returns to reduce return costs and optimize customer exp...; 关键词：Random Forest Model XGBoost Model After-sales issues Prediction

The Impact of E-Commerce Live Broadcasts on Consumers’Purchase Intention: 《Proceedings of Business and Economic Studies》2024年第4期263-268,共6页Xingchao Bian Thanakon Ratchatakulpat Rattanavalee Maisak; E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as...; 关键词：Livestreaming e-commerce Perceived value Perceived risk Purchase intention

Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example: 《Proceedings of Business and Economic Studies》2024年第4期269-274,共6页Mi Liu Jia Yu Yan Li Jun Zheng; Phased Research Key Project of Shanghai China Vocational Education Association“Research on Digital Transformation Path of Vocational Education Driven by AIGC from the Perspective of New Quality Productivity”,Phased Research Project of Shanghai Computer Industry Association“The Reform and Exploration of Cross-border E-commerce Talent Cultivation in Vocational Colleges from the Perspective of Industry Education Integration”(Project No.sctakt202404)。; This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Fi...; 关键词：Mobile social e-commerce Little Red Book Female community platform AI User experience UGC

Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China: 《Proceedings of Business and Economic Studies》2023年第6期76-80,共5页Qianyu Li Jiaxuan Sun; The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressi...; 关键词：Digital economy Cross-border e-commerce B2B platform 2.0 Business model analysis Alibaba International Station

Analysis of the Development Environment and Trend of Cross-Border E-commerce in China: 《Proceedings of Business and Economic Studies》2023年第6期30-38,共9页Yanxia Li Can Xu Ping Zhu; 2023 National College Students’Innovation and Entrepreneurship Training Program“Research on Big Data Analysis and Application of Cross-Border E-commerce in the Context of Digital Trade”(Project number:202310621323)。; With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,...; 关键词：Cross-border e-commerce Environmental analysis Development trend

Research on the Selection of Supply Chain Marketing Models Based on E-commerce Service Levels: 《Proceedings of Business and Economic Studies》2021年第4期197-207,共11页Weijia Ding Liyun Wu; Based on the game theory,the service sensitivity coefficient is introduced to construct four marketing game models,which include a single flagship store,a single self-operated store,a direct sales-flagship store,and a...; 关键词：E-COMMERCE Marketing mode Service level Game theory

Optimization of E-commerce Logistics Network in African Countries: 《Proceedings of Business and Economic Studies》2021年第3期92-99,共8页Noubaradjim Banyanan; The purpose of this research is to assist the Central African's logistics network authorities in making,evaluating,and realizing their decisions in regard to the development and management of e-commerce logistics netw...; 关键词：Central Africa Logistic network OPTIMIZATION E-COMMERCE

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