线上线下混合式教学在电子商务数据分析与应用课程中的实践研究  

Practical Research on Online to Offline Blended Teaching in the Course of E-Commerce Data Analysis and Applications

作　　者：梁坤 赵洁[1] 何军[1] 汪怡[1] 陈一飞[1] 张瑞[1] LIANG Kun;ZHAO Jie;HE Jun;WANG Yi;CHEN Yifei;ZHANG Rui(School of Business,Anhui University,Hefei Anhui,230601,China)

机构地区：[1]安徽大学商学院,安徽合肥230601

出　　处：《创新创业理论研究与实践》2022年第13期54-56,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：线上线下混合式和社会实践课程项目——电子商务数据分析与应用(2020xsxxkc052)

摘　　要：线上线下混合式教学打破了传统教学形式、时间及空间的限制,提升了课堂教学效率。该文分析了电子商务数据分析与应用课程的特点,并阐述了传统教学模式的不足。在此基础上,从教学团队建设、课程总体设计和教学内容拆解等五个方面提出了电子商务数据分析与应用的混合式课程建设方案,凸显混合式课程建设特色。最后,对混合式教学模式实施了动态多主体教学效果评价,保障了混合式教学的质量。The online to offline blended teaching breaks the limitation of traditional teaching in form,time and space,and improves the efficiency of classroom teaching.This paper analyzes the characteristics of e-commerce data analysis and application course,and expounds the shortcomings of traditional teaching mode.On this basis,the hybrid course construction scheme of e-commerce data analysis and application is proposed from five aspects of teaching team construction,curriculum overall design and teaching content disassembly et al.,and the characteristics of hybrid course construction are refined.Finally,we implement dynamic multi-subject teaching effect evaluation to guarantee the quality of hybrid teaching.

关 键 词：线上线下 混合式教学 电子商务 课程建设 教学评价 

分 类 号：F713.36-4[经济管理—产业经济] G642[文化科学—高等教育学]