高职市场营销有效教学的现状及思考  

The status quo of and reflections on of the effective teaching of marketing in high vocational colleges

作　　者：胡静[1] 

机构地区：[1]西南大学教育学部,重庆400715

出　　处：《新余学院学报》2013年第6期133-134,共2页Journal of Xinyu University

摘　　要：近几年来,高职院校市场营销教学呈现出低效甚至无效的状况,不利于激发学生的学习兴趣、学习动机和培养学生的能力。如何提高教学有效性已越来越成为教师教学中关注的重点。目前市场营销教学中出现教学观念落后、教学方式单调、教学内容陈旧等一系列问题,我们应探索有效的教学策略以实现良好的教学效果。In recent years,the teaching of marketing in high vocational colleges is low in effect,which is not advantageous for stimulating students' learning interest and motive and fostering their ability. How to improve the teaching effect is the focus of teaching. At present there are many problems in marketing teaching,such as backward teaching concept,monotonous teaching way,old teaching content,etc. We should explore the effective teaching method to realize the good teaching effect.

关 键 词：市场营销 有效教学 策略 

分 类 号：G712[文化科学—职业技术教育学]