学生是高等教育真正的顾客吗?  

Are Students True Customers of Higher Education

作　　者：陈丽薇[1] 潘子升[1] 

机构地区：[1]中国计量学院,310018

出　　处：《世界标准化与质量管理》2004年第7期23-25,共3页World Standardization & Quality Management

摘　　要：高校的学生是否是真正的顾客取决于他们在高等教育不同过程所起的作用。本文阐明了这些不同作用,将帮助高校识别顾客及顾客的关注焦点,实施TQM,以提高高等教育质量,达到持续的顾客满意。Whether students of higher education are true customers depends on their roles that they play during different process in higher education. The article states these different roles. It will help higher education determine customer and customer focus, thus implement TQM to improve the quality of higher education and to keep customer satisfaction.

关 键 词：高等教育 顾客关注焦点 顾客满意 教学过程 生产过程 学生 产品价值 教师 

分 类 号：G640[文化科学—高等教育学]