新视觉语言的创意文字设计  

New Visual Design-Creativeness of Characters Design

作　　者：贺文伟[1] 

机构地区：[1]湖南科技大学艺术学院,湖南湘潭411201

出　　处：《湘潭师范学院学报（社会科学版）》2004年第6期125-126,共2页Journal of Xiangtan Normal University(Social Science Edition)

摘　　要：以多角度、多视角寻找文字形式表述的最大可能性,自传统的文字设计重文字内在韵味、重文字书写练习等旧习惯例形式中解放,将文字赋予创意和装饰,使它在视觉上能充分表述并发挥每个字体或文字的内在涵义。使文字在色彩和视觉上看起来更调和,呈现崭新而带有抒情结构并可以获得令人兴奋的视觉效果。Searching for the greatest possibility in multi-perspective that characters can convey, entrusting creativeness and decoration to characters and getting emancipated from the old customs of traditional characters design which just values its inner quality and writing practice, we try to fully express characters' visual function and their internal meanings, which makes them blend better in both color and vision, and present a brand-new, lyric and exciting visual effect.

关 键 词：视觉语言 创意 文字设计 图形创意 连字设计 书体字设计 

分 类 号：J04[艺术—艺术理论]