顾客价值战略与持续竞争优势  

The Customer Value Strategy and the Continuous Competitive Advantage

作　　者：姜大鹏[1] 和炳全[1] 

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《昆明理工大学学报（社会科学版）》2004年第4期34-37,共4页Journal of Kunming University of Science and Technology(Social Sciences)

摘　　要：随着市场领域顾客导向的确立,顾客价值已成为企业追求持续竞争优势的新来源。本文从顾客价值的创新理念出发,通过对供应链管理、网络营销的成本优势实证分析,说明了顾客价值在新兴管理模式中的体现,进一步论述了基于顾客价值获取企业持续竞争优势的新型竞争战略。With the establishment of customers-oriented system in the market, customer value has become a new source of continuous competitive advantage that enterprises are pursuing. From the perspectives of the innovative theory of customer value, the paper demonstrates the embodiment of customer value in the new management modes on the basis of the empirical analysis of cost advantage for supply chain management and network marketing. It also presents the new-type competition strategy for the enterprises to obtain continuous competitive advantage that is based on customer value.

关 键 词：顾客价值 企业持续竞争优势 企业 成本优势 顾客导向 网络营销 供应链管理 创新理念 获取 管理模式 

分 类 号：F270[经济管理—企业管理] F274[经济管理—国民经济]