营销决策模型的研究及其应用  

Study and Application of Marketing Decision Models

作　　者：张跃先[1] 康锦江[1] 陈璐[1] 

机构地区：[1]东北大学,沈阳110004

出　　处：《科技和产业》2005年第1期39-42,共4页Science Technology and Industry

摘　　要：本文介绍了决策模型的含义、类型及其特征，并通过其在企业决策过程中的应用实例分析，可以看出：决策模型为管理者更加科学地制定营销决策提供了一种解决方案，真正地提高了营销决策的准确性和收益价值，对营销问题的解决起到了关键性的作用。Decision model's definition, types and characteristics were introduced, and an actual application example was analyzed in this paper. The results showed that decision models provided a kind of solution for governor who could make the marketing decision more scientifically through it, improved the decision's accuracy and income value of marketing decision apparently and played a very important role for the solution of marketing problem.

关 键 词：营销决策 营销问题 决策模型 企业决策 收益 管理者 价值 科学 过程 准确性 

分 类 号：N02[自然科学总论—科学技术哲学] F274[经济管理—企业管理]