退货逆向物流管理策略研究  

The Strategy of Management for the Return of Reverse Logistics

作　　者：胡继灵[1] 张志文[1] 

机构地区：[1]武汉理工大学,湖北武汉430070

出　　处：《物流科技》2005年第6期73-76,共4页Logistics Sci-Tech

摘　　要：退货是逆向物流中最常见的。退货逆向物流是由于退货而形成的物品由顾客向供应商实体流动的过程。本文对退货逆向物流形成的原因进行了分析,并对退货逆向物流管理策略进行了研究。It is the most common to the return of goods in reverse logistics. The return of reverse logistics is the course that is formed by the flow of return from customer to supplier for returning goods. The reason of the return of reverse logistics is analysed, and its strategy of management is researched in this paper.

关 键 词：逆向物流管理 退货 策略研究 管理策略 供应商 顾客 物品 

分 类 号：F274[经济管理—企业管理] D923.8[经济管理—国民经济]