创意的网络广告给促销带来的影响  

The Impact of Network Advertising Creativity on Sales Promotion

作　　者：褚伶利[1] 卢宝岩[1] 

机构地区：[1]白城师范学院,吉林白城137000

出　　处：《商业研究》2005年第18期188-189,198,共3页Commercial Research

摘　　要：世界已经进入信息时代,以国际互联网络为基础的信息技术正在改变着我们的生活方式、工作方式和商务方式。从万维网到电子邮件,正逐渐成为广告媒体用以接触消费者,向消费者传递信息的强有力的工具。互联网络的前景正在以前所未有的速度在全球范围内普及开来。在适当的时间向人们传递适当的广告,能给商家带来不可预测的促销影响,能产生更大的经济效益。The world has entered information times. Information technology, based on internet, is changing the style of life. Work and business the world wide web and e-mail are now being used by advertisers as a forceful means to keep contact with and send them messages, The prospect of intemet is seen that it has spread at gneater speed than ever in the world. By this means advertiser can transmit proper advertising at the right mornent which will have an unforeseen influence on sales promotion for greater profit.

关 键 词：网络促销 互联网 创意 消费者 市场营销 

分 类 号：F713.8[经济管理—广告]