供应链/价值链中的顾客价值驱动结构分析  

An Analysis of Customer Value Attribution Structure in Supply Chain/Value Chain

作　　者：孙明贵[1] 张高生[2] 郭令秀[3] 

机构地区：[1]东华大学,上海200051 [2]兰州大学,兰州730000 [3]山东科技大学,青岛266510

出　　处：《软科学》2006年第1期27-31,共5页Soft Science

基　　金：国家自然科学基金项目(70172039)

摘　　要：传统供应链/价值链中的价值分析主要着眼于成员企业的利润和活动环节的增值能力,应该转向顾客价值。顾客价值是由若干因素驱动的,这些因素由不同成员、不同活动环节承担,形成了特定的顾客价值驱动结构。通过对顾客价值驱动结构的分析,有利于市场主体经营观念和价值观念的转变,有利于供应链成员评价和改善在供应链中的地位,有利于科学合理的设计供应链利益分享机制,有利于顾客满意度与顾客忠诚度的提高。Traditional value analysis of supply chain or value chain is based on profit or cost of the company or services,and it must transfer to the customer value（CV）. CV is driven by some factors, which are variously distributed among members and activities. It forms specific customer value attribution structure. Through the analysis of customer value attribution structure, it helps companies to transfer their value concept and managing orientation, and helps supply chain members to measure and improve their efficiency and position in the chain. Nevertheless, it＇s also beneficial to design the supply chain profit sharing mechanism reasonably, and to improve customer satisfaction and customer loyalty as well.

关 键 词：顾客价值 驱动结构 供应链 价值链 

分 类 号：F274[经济管理—企业管理]