温故知新——回眸2005年中国酸奶市场  

Retrospect Chinese Yogurt Market in 2005

作　　者：陈渝[1] 沙建滨 

机构地区：[1]中央农业干部教育培训中心 [2]中智信科市场监测公司

出　　处：《中国食品工业》2006年第5期32-34,共3页China Food Industry

摘　　要：酸奶因其营养价值高、口感好、低乳糖易于亚洲人群吸收等特质,已经受到越来越多国人的青睐.国外市场的酸奶占液态奶的比重大约为40%,而我国则一直徘徊在15%左右.巨大的市场潜力、较高的毛利率,使饱受白奶价格战之苦的乳品企业纷纷加大了对酸奶的投资力度,“酸奶快跑”正成为乳业发展的亮点,2005年甚至被业界称为“酸奶年”.For high nutritional value, good mouth feeling, low lactose and other special characteristics, yogurt is more and more popular in Asian crowd. The proportion of yogurt occupied the liquid milk is probably 40% in foreign market, while that paces back and forth continuously about 15% in our country. The giant market potential and high benefit caused enterprises fully suffered the bitter in the white milk price war to enlarge the yogurt investment dynamics in abundance. ＂Yogurt ranning quickly＂ is becoming the luminescent soot in the dairving development and 2005 was even called ＂the yogurt vear＂ bv the field.

关 键 词：国外市场 酸奶 中国 营养价值 市场潜力 投资力度 乳品企业 乳业发展 低乳糖 液态奶 

分 类 号：F426.82[经济管理—产业经济]