市场营销专业目标教学模式实施及其支撑环境研究  

An Study on the Implementation of Target Teaching Mode of the Marketing and its Supporting Conditions

作　　者：杨林[1] 熊珍琴[1] 杨永俊[1] 范栋华[1] 

机构地区：[1]宜春学院,江西宜春336000

出　　处：《宜春学院学报》2006年第3期94-99,共6页Journal of Yichun University

基　　金：2005年度江西省高等院校教学研究课题<工商管理学科建设与大学生"三创"素养培育>;2005年江西省教育科学"十五"规划项目<现代大学人事制度创新与师资队伍建设研究>的阶段性成果

摘　　要：伴随着知识经济时代的到来,作为市场营销专业人才培养和输出机构之一的高等学校将不得不积极探索科学有效的市场营销专业教学模式,以适应时代变迁之需求。通过理论推断与实证检验,我们认为,“案例教学+模块化+计算机辅助技术”教学模式不失为当前高校市场营销专业一种可行的目标教学模式选择。然而,要使目标教学模式内在功效得以充分有效释放,还离不开科学有效地实施。同时,由于教学模式仅仅是知识经济时代高校培养出合格的市场营销专业人才体系中的一环。要想整个系统运转良好,还离不开系统中各个子要素之间的有效配合。在此基础之上,本文进一步详细探讨了市场营销专业目标教学模式实施的基本环节及其相关的配套支持环境。With the advent of the era of knowledge - based economy, as one of the institutions of training and outputting the talents of Marketing, colleges and universities will have to explore the scientific teaching models for the Marketing so as to adapt the new demands. With theoretical inference and empirical test, we think that one of the target modes of teaching will be the teaching mode of ＂ case teaching plus modularization plus computer - aided technology＂ . However, it is necessary to scientifically implement the target mode in order to sufficiently release its efficacy. Furthermore, because teaching mode is just one of the links of training the qualified students, it also requires the effective coordination among the sub - factors. Based on the above, the paper further explores the necessary links of implementation of target teaching mode of the Marketing and its Supporting Conditions.

关 键 词：目标教学模式 市场营销专业 配套支撑环境 

分 类 号：F274[经济管理—企业管理]