如何酿造葡萄酒的“中国个性”  

How to Implant "Chinese Individuality" in Grape Wine Product

作　　者：唐文龙[1] 

机构地区：[1]山东工商学院外国语学院商务英语系,山东烟台264005

出　　处：《酿酒科技》2006年第12期120-122,共3页Liquor-Making Science & Technology

摘　　要：中国葡萄酒正在面临一个开放性的国际市场竞争环境,要积极地参与其中,就需要酿造出深具“中国个性”的葡萄酒产品。酿造“中国个性”葡萄酒应在规模化进程中种植“中国个性”的酿酒葡萄原料、调制“中国个性”葡萄酒产品、沟通“中国个性”的品牌形象,最终铸造出具有“中国个性”的国际高档葡萄酒。Chinese grape wine industry is now facing an open international market. To win more market share, the implant of ＂Chinese individuality＂ in grape wine products is on the agenda and the relative measures were suggested as follows： planting of grape species of ＂Chinese individuality＂, then brewing of wine products of ＂Chinese individuality＂, then establishment of wine brand image of＂Chinese individuality＂, and finally the development of high-grade grape wine products of ＂Chinese individuality＂.

关 键 词：市场研究 葡萄酒 中国个性 葡萄种植 葡萄原料 文化 

分 类 号：F426.82[经济管理—产业经济]