顾客价值概念内涵、特点及评价  

The Definition,Features and Assessment of Customer Value

作　　者：成海清[1] 李敏强[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《西北农林科技大学学报（社会科学版）》2007年第2期34-38,共5页Journal of Northwest A&F University(Social Science Edition)

摘　　要：随着市场竞争的日趋激烈,越来越多的企业已经将关注的视角从行业与竞争转向了顾客及其所关注的价值。企业希望通过价值创新,提供与众不同的、能满足顾客价值需要的产品来获得超出行业平均利润水平的回报,并建立持续的经营优势。企业存在的目的就是通过价值创新设计、创造和交付顾客价值。理解顾客价值的基本内涵、特点及其评价标准是企业进行价值创新,实现顾客价值并进而实现企业价值的前提和基础。More and more companies have focused on customers and their value wants, rather than the industries and competitors along with the radical competitive market environment. Through value innovation, companies wish to provide different products to satisfy the target customers＇ needs, get the profits which go beyond the average standard of their industries, and build consistent business advantage. The purpose of the enterprise is to design, create and deliver the customer value through value innovation. The precondition of realizing customer value and even enterprise value through innovation is to understand customer value＇ s definition, features and assessment standard.

关 键 词：顾客价值 价值创新 主观性 互动性 动态性 

分 类 号：F270.7[经济管理—企业管理]