数字电视时代的广电客户关系管理与营销系统  

Broadcast Television Customer Relationship Management and Marketing System in the Digital Television

作　　者：吴晓斌 胡宁 张浩波 王艳辉 

机构地区：[1]南京广电网络有限责任公司,江苏南京210002

出　　处：《中国有线电视》2007年第12期1180-1184,共5页China Digital Cable TV

摘　　要：介绍广电客户关系管理与营销系统的概念、原理和整体框架,就数字电视整转后如何构建广电客户关系管理与营销系统进行探讨,给出结合呼叫中心的典型系统组成结构和功能应用。This article proposes the concept, principle and the frame of Broadcast Television customer relationship management and marketing system, introduces how to construct the system in digital television and briefly explains the system structure and function application of the typical system, which cooperates with call center.

关 键 词：客户关系管理 营销系统 客户服务 呼叫中心 数据仓库 

分 类 号：TN948.6[电子电信—信号与信息处理]