高职与本科营销课程案例教学比较及其启示  

Comparison and Enlightenment in Case Teaching of Marketing between Higher Vocational Colleges and Undergraduates

作　　者：唐淑蔚[1] 佘高波[1] 

机构地区：[1]湖南冶金职业技术学院,湖南株洲412000

出　　处：《湖南冶金职业技术学院学报》2008年第1期40-42,共3页

基　　金：湖南省十一五教育科学规划课题青年专项资助课题(XJK06QZC003)

摘　　要：对比本科、高职层次学生对营销案例选择偏好和分析案例难点的认同程度,发现本科和高职学生都需要实践性教学改革,同时重建高职学生积极学习心态非常迫切和重要。This article compares the preference and the acceptance of the difficulty in case analyzing in marketing course between the students in undergraduate and the higher vocational college. And then puts forward that we should carry out practicality teaching reformation. It also points out that it is very important and imperative to rebuild the positive attitude of learning for higher vocational college students.

关 键 词：高职 实践性教学 学习心态 特征 

分 类 号：G424[文化科学—课程与教学论]