浅谈项目教学法下CRM系统的教学设计  

On Teaching Design of CRM System by Project Teaching Method

作　　者：李鹏[1] 

机构地区：[1]黑龙江农业工程职业学院,黑龙江哈尔滨150088

出　　处：《商业经济》2008年第10期107-108,共2页Business & Economy

基　　金：项目教学法运用下的物流客户开发与管理课程改革研究与实践;黑龙江省新世纪高等教育教学改革工程项目

摘　　要：项目教学法,其核心追求是不再把教师掌握的现有知识技能传递给学生作为追求的目标。项目教学的特征是教学内容以典型的职业工作任务为依托建构学习内容,有效地解决了传统教学中理论与实践相脱离;在项目教学中,从资讯、计划、决策、实施、检查到成果的评价,学生参与每个环节,成为活动中的主人;项目教学创造了使学生充分发挥潜能的宽松环境。介于职业教育的职业属性,决定了职业院校必须加强学生的职业技能培养,使之具备专业能力、方法能力和社会能力。The core of project teaching method is not to seek the aim thai teachers impart the knowledge they gained to the students. The project teaching is based on typical professional assignment in teaching contents to construct learning contents and effectively solve the problem of theory separating from practice in traditional teaching. In project teaching, from information, plan, decision, implementa- tion, and inspection to evaluation on result, the students become the host of all the activities, participating in every link. In addition, project teaching creates a free environment for students to play their potential greatly. According to its vocational characteristics, the vocational institutes must try their best to develop students＇ professional quality, professional and social ability, and ability on method.

关 键 词：CRM系统 项目教学法 教学设计 

分 类 号：G712[文化科学—职业技术教育学]