复合型广告人才培养模式研究  

Research on Training Fully Developed Talent

作　　者：范志国[1] 曹灿安[1] 

机构地区：[1]天津理工大学管理学院营销与广告系

出　　处：《中国广告》2009年第1期116-119,共4页China Advertising

基　　金：中国教育部与电通公司"电通-中国广告人才培养基金项目"中国广告教育委托研究项目资助

摘　　要：本文从培养复合型广告人才的角度出发,通过对师资力量、专业设置、教学运行、广告组织等在培养复合型广告人才过程中的重要性的阐述,试图解决高校培养的广告人才难以满足业界需求的难题,并且指出了广告行业在复合型广告人才的培养过程中所应承担的责任。Starting from the angle of cultivating compound talents advertising,this article discribes that the teacher strength,major setting,teaching operation and advertising organizations are the important factors in the processing of cultivating compound talents of advertising. The article attempts to solve the problem that the advertising talents cultivated by the university become more and more difficult to meet the needs of the society.In addition,this study suggests that the whole advertising industry should share the responsibility for the training of compound talents of advertising.

关 键 词：复合型广告人才 人才培养模式 广告教育 

分 类 号：F713.8[经济管理—广告]