多元集成式“三合一”广告人才培养模式的实践——武汉科技学院广告学专业教育创新总结  

Cultivating the Integrated and Three-to-one Advertisement Talents

作　　者：徐红[1] 王君[1] 冯易[1] 陈薇[2] 

机构地区：[1]武汉科技学院人文社科学院广告学教研室教授 [2]华中科技大学新闻与传播专业广告学方向博士生

出　　处：《中国广告》2009年第2期129-133,共5页China Advertising

基　　金：中国教育部与电通公司"电通-中国广告人才培养基金项目"中国广告教育委托研究项目资助。

摘　　要：多元集成式"三合一"广告人才培养模式的实践包括"一专三元"因材施教的广告人才培养计划的制订、围绕专业课程进行的各项教学改革和"1+1+1"的广告学专业毕业设计模式的探索与创新。实践证明,我们的努力是卓有成效的。我们在教学研究、毕业设计模式、专业建设和课程改革等方面取得了一系列的成绩,培养的学生广受用人单位欢迎,在各类学习竞赛、课外实践活动和广告大赛中取得优异成绩。The practice of ＂3 in 1＂ advertising personnel education mode is composed of three parts, 1） the advertising personnel education patterns of ＂one major three points＂ which is based on the philosophy of giving the right people right education; 2） education reform based on knowledge structure and courses system; 3） exploration and innovation of ＂1＋1＋1＂ graduate project mode for advertising major. Practice has proved that our attempt is resentful. We attain achievement on the advertisement educational research, the graduate project mode, the cultivation of advertisingrelated personnel qualities and their knowledge structure the set-up of courses system. Our students gain huge success in advertising competition, practice and even employment market

关 键 词：多元集成式 “三合一” 广告人才培养模式 教育创新 模拟实战式教学 研究性教学 

分 类 号：F713.8-4[经济管理—广告]