地方对外宣传英译及策略研究  

English Translation of Langfang Publicity Materials: Problems and Strategies

作　　者：张晓歌[1] 

机构地区：[1]廊坊师范学院外国语学院,河北廊坊065000

出　　处：《廊坊师范学院学报（社会科学版）》2009年第3期40-42,共3页Journal of Langfang Normal University(Social Sciences Edition)

基　　金：2007年廊坊市科学技术与研究课题"廊坊对外宣传英译及策略研究"(2007050319)成果

摘　　要：外宣材料的英文翻译质量是决定外宣效果的最直接因素,但目前却是地方对外宣传中最薄弱的环节,有不少亟待解决和改进的地方。本课题抽样调查了廊坊行政、事业和企业单位的英译宣传材料,试图在此基础上,针对地方外宣英译问题做出比较全面的分析,找出问题的根源,以便探索解决地方外宣英译质量问题的途径。English translation of Chinese publicity materials plays a vital role in promoting the development of a region in China. In recent years, however, many mistakes and problems in Chinese-English translations have occurred in such publicity materials as company profiles, product introduction, city profiles, trade fairs brochures, etc, which may lead to confusion or misunderstanding. While pointing out major problems in English translation of publicity materials of Langfang, a city which boasts its geographically advantageous location between two major Chinese cities, Beijing and Tianjin, this paper discusses the causes and puts forward some suggestions for better getting across the message.

关 键 词：地方外宣 英译质量 翻译策略 

分 类 号：H059[语言文字—语言学]