经济欠发达地区高校广告教育办学现状、困境及对策研究——来自江西广告专业高等教育的报告(对策篇)  

Lots of difficulties in our Underdevelopment areas

作　　者：殷娟娟[1,2] 韩鹏飞[1] 

机构地区：[1]宜春学院人文与新闻传播学院 [2]宜春学院人文与新闻传播学院新闻传播系

出　　处：《中国广告》2009年第8期130-135,共6页China Advertising

基　　金：中国教育部与电通公司"电通.中国广告人才培养基金项目"中国广告教育委托研究项目资助

摘　　要：办学经费紧缺是导致江西广告教育"六大困境"的根本原因,在地方财政投入短时期内难以改变的情况下,江西广告教育要集中有限的办学资金打造一支符合各种不同层次学校发展需要的、专业化程度较高的教师队伍,围绕服务地方经济和精确定位的人才培养目标进行科学研究,加大实践教学创新的力度,在学校和社会的支持下为广告业培养合格人才。It is the basic reason that the school is shortage of funds to result in the six main difficult position of advertisement education in Jiangxi. Under the shortage of the local authority investment situation, Jiangxi advertisement education should concentrate the limited school funds to build a professional teacher troop in line with a variety of different levels of school development, make scientific research serve for the provincial economy and personnel training goal, increase the practice teaching innovation dynamics and train the qualified personnel for advertising industry.

关 键 词：江西 广告教育 科研 实践教学 

分 类 号：F713.8[经济管理—广告]