荔枝果汁产品开发与市场策略分析  

Market strategic analysis and product development of litchi juice

作　　者：余恺[1] 胡卓炎[1] 余小林[1] 朱阳[1] 吴奕渠[1] 崔珊珊[1] 

机构地区：[1]华南农业大学食品学院,广东广州510642

出　　处：《食品工业科技》2010年第3期405-409,共5页Science and Technology of Food Industry

基　　金：农业部948项目(2006-G31);农业部行业专项(nyhyzx07-031);现代农业产业技术体系荔枝专项

摘　　要：荔枝是我国岭南特色水果之一,其采收季节短,贮藏保鲜难度大,鲜果供应期集中,限制了荔枝产业的健康发展。荔枝加工产品主要包括荔枝干、荔枝罐头等。果汁加工具有原料消耗量大,市场需求高,对水果原有营养成分保存较多的特点,因此一直是水果加工的最主要形式,但目前荔枝果汁产品还鲜见于市场。本文探讨了以荔枝为原料,加工成为果汁系列产品的可行性和市场策略,以期为荔枝产业的持续发展提供有益的思路。Litchi（Litchi chinensis Sonn.） is a major fruit in South China which is possessing the largest amount ot annual production of the world.Since the challenge from the short harvest season and complexity in storage, processing is the only means to increase the profitability of litchi industry.Current processed products of litchi are canned litchi or dried litchi,however,litchi juice processing is capable of consuming large quantity of raw material, therefore,it is of great potential to develop litchi juice product.This work discussed the market strategy for litchi juice market development based on SWOT analysis and the potential products forms were advanced.

关 键 词：荔枝 果汁加工 市场分析 

分 类 号：TS255.44[轻工技术与工程—农产品加工及贮藏工程]