童装零售顾客满意度测评体系实证研究——以某童装企业为例  

Empirical Research of Children's Wear Retail Customer Satisfaction Degree Measuring System

作　　者：王轶慧[1] 鲍卫君[1] 赵留云[1] 

机构地区：[1]浙江理工大学服装学院,杭州310018

出　　处：《浙江理工大学学报（自然科学版）》2010年第2期223-227,共5页Journal of Zhejiang Sci-Tech University(Natural Sciences)

摘　　要：对顾客满意度基本理论进行了阐述,并根据中国顾客满意度指数模型,构建了适合于品牌童装企业的零售顾客满意度测评指标体系。根据测评指标体系进行调查,对获得的数据进行分析,综合评价案例品牌童装企业的零售顾客满意度,为品牌童装企业的营销策划工作提供理论指导。Based on the expatiation of the basic theories on the customer satisfaction degree（CSD）and CCSI mode, the retail customer satisfaction measuring index system （CSMIS）is set up, which is suitable for brand children＇s garment enterprises. The measuring index system is applied to the evaluation of an en- terprise. A survey is conducted and the results are used to evaluate the enterprise and the satisfaction degree of customers. It is expected that it can provide theoretical guides for brand children＇s garment enterprises.

关 键 词：童装 顾客满意度 测评指标 

分 类 号：F713.55[经济管理—市场营销]