高职院校有偿营销调研实训初探  

A tentative research of the paid training on marketing in vocational colleges

作　　者：张锁通[1] 

机构地区：[1]河北广播电视大学经济系,河北石家庄050071

出　　处：《石家庄职业技术学院学报》2010年第1期74-77,共4页Journal of Shijiazhuang College of Applied Technology

摘　　要：高职院校市场营销专业的实训应根据实训教学目的,结合课程特点选择目标企业,研究对方需求,有偿为企业进行营销调研或策划推广。进行有偿营销调研实训,需做好面谈前的准备,结合企业实际制订调研方案和调查问卷,精心选择调研时间、地点,准备好调研工具,讲求调研技巧;教师应对调研全程监控,并指导学生撰写调研报告。Training courses draw an increasing attention in vocational colleges, which are combined with business objectives. Paid training may as well be encouraged with more pertinent courses to the target companies. Working plans, questionnaires, time, places, and other instruments should be well prepared. Instructors supervise while trainees need to write reports. The purpose of the training is to improve vocational education and school-enterprise benefits.

关 键 词：有偿实训 营销调研 高职院校 企业 

分 类 号：G718.5[文化科学—职业技术教育学] G642.44[文化科学—教育学]