公平偏好对员工努力水平的影响——基于行为经济学观点的实证分析  

Impact of Fairness Preference on Effort Level:Empirical Study from the View of Behavioral Economics

作　　者：丁超群[1] 蒲勇健[1] 郭心毅[1] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044

出　　处：《技术经济》2010年第4期125-128,共4页Journal of Technology Economics

基　　金：国家社会科学基金项目(07BJY017)

摘　　要：行为经济学和行为博弈的一些实验研究显示,对收入公平性的判断是影响参与人的行为和分配偏好的一个重要因素。本文通过对我国不同地区保险代理人的问卷调查结果进行信度分析和回归分析,讨论了公平对待与员工努力水平之间的关系。研究结果表明,公平对待与员工努力水平之间存在显著的正相关关系,而这一点并不被传统管理者所重视。进一步得出结论,基于公平偏好的激励机制是改善员工的工作努力水平的一个重要手段。The experimental research on behavioral economics and behavioral game theory demonstrates that judgment on the fairness of income is an important factor influencing people＇s behavioral and distribution preference.This paper analyzes the connection between fair treatment and employee＇s endeavor level by applying Reliability Analysis and Regression Analysis upon the results in the questionnaire surveys from insurance agents in different areas of China.the finding shows that fair treatment and employee＇s endeavor level has obvious possitive correlation,which has not been paid any attention by traditional managers.Therefore this paper comes to an conclusion that the excitation motivation which based on Equity Preference is one significant method to raise employee＇s endeavor level.

关 键 词：公平偏好 行为经济学 公平激励 

分 类 号：F272[经济管理—企业管理]