基于心理契约理论的顾客价值管理研究  

Research on Customer Value Management Based on Psychological Contract Theory

作　　者：安景文[1] 谭荔丹[1] 吴竹南[1] 

机构地区：[1]中国矿业大学(北京)管理学院

出　　处：《经济与管理研究》2010年第9期115-119,共5页Research on Economics and Management

摘　　要：广泛运用于组织内部员工管理的心理契约理论,近年来在营销情景的研究中取得了一系列成果,本文认为心理契约同样为顾客价值研究提供了一个全新的视角,并着重在心理契约视角下顾客价值维度的划分及顾客心理契约的构建模型问题上进行深入分析。Psychological contract, which has been widely applied in organizations internal staff management, has made a series of achievements in the marketing area. Psychological contract theory also provides a whole new perspective to customer value. This paper analyzes the divide of customer value dimensions and the model of customer psychological contract based on psychological contract.

关 键 词：心理契约 顾客价值 价值维度 

分 类 号：F713[经济管理—产业经济]