基于顾客价值的企业竞争优势分析——以郑州宇通客车股份有限公司为例  

An Empirical Study of Customer Value to Corporation Competitive Advantage——Yutong as an Example

作　　者：吴建勋[1] 徐小迪[1] 马芳芳[1] 

机构地区：[1]河南工业大学管理学院,河南郑州450001

出　　处：《未来与发展》2010年第11期64-70,共7页Future and Development

基　　金：河南省哲学社会科学规划项目(2009BZZ001);河南省基础与前沿技术研究计划(102300410055)

摘　　要：为顾客提供优异的顾客价值是创建和维持企业竞争优势的根本所在。本文从研究顾客价值和企业竞争优势的基本内涵出发,重点梳理和构建了顾客价值与企业竞争优势之间的关系模型。依据此模型,通过对郑州宇通公司网站相关报道的分析和重点客户的深度访谈,提炼出我国汽车行业通过提供优异顾客价值来取得竞争优势的基本路径。To build and sustain competitive advantage lies to provide superior customer value.This article embarks from the studies of basic connotation on customer value and enterprise competitive advantage,and combs and constructs the relationship mode between customer value and competitive advantage. Based on this model,through analysis of the reports on Zhengzhou Yutong company website and depth interview to the customers of Yutong,this article proposes the elementary path that our country automotive industries obtain the competitive advantages through providing the high quality customer values.

关 键 词：顾客价值 客户关系管理 竞争优势 汽车行业 

分 类 号：F273[经济管理—企业管理]