网购用户对物流配送服务满意度测评体系研究  

Study on Logistics and Distribution Evaluation Systems of Online Shopping Users

作　　者：张哲[1] 

机构地区：[1]内蒙古财经学院,内蒙古呼和浩特010070

出　　处：《物流科技》2010年第11期27-28,共2页Logistics Sci-Tech

摘　　要：目前,我国的网络购物市场正处于持续增长阶段,电子商务市场的竞争也随之激烈。企业要想在激烈的竞争中持续经营,必须要提高服务质量,增加顾客满意度,而物流配送环节是我国电子商务发展的瓶颈,企业更需要在关键的环节提高服务质量,通过对网购用户配送服务满意度测评体系进行研究,不仅可以让物流配送企业不断提高服务质量,在激烈的竞争中得以发展壮大,还可以让电子商务企业选择更好的物流配送模式以改善物流配送环节,提高顾客满意度。At present,China＇s online shopping market is in a growth stage,e-commerce market and intense competition followed.In order to continue operations in the fierce competition,enterprises must improve service quality,increase customer satisfaction,and the logistics aspect is the bottleneck in the development of e-commerce,enterprises need to improve services in key areas.Through the delivery service online shoppers to conduct research on evaluation systems,logistics and distribution enterprises can not only continue to improve service quality and in the fierce competition to grow,e-commerce enterprises can also choose better logistics models to improve the logistics distribution sectors and improve customer satisfaction.

关 键 词：网络购物 物流 顾客满意度 

分 类 号：F279.23[经济管理—企业管理]