社会动员与社会营销在成年女性中推广铁强化酱油的有效性  

Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women

作　　者：王波[1] 陈君石[2] 詹思延[3] 孙静[2] 李立明[3] 

机构地区：[1]中国医学科学院健康科普研究中心,北京100730 [2]中国疾病预防控制中心营养与食品安全所 [3]北京大学公共卫生学院流行病与卫生统计学系

出　　处：《卫生研究》2011年第3期334-337,共4页Journal of Hygiene Research

基　　金：教育部博士点基金项目(No.20050001159)

摘　　要：目的评价社会动员与社会营销在铁缺乏成年女性中推广NaFeEDTA强化酱油上的有效性。方法研究设计为无对照组的、社区基础的、自身对照的前后比较研究,研究地点为河北省石家庄市的3个县(区),研究干预为社会动员和社会营销策略,研究对象为20岁以上的成年女性,研究结局为与缺铁性贫血有关的知识、态度与行为。通过横断面抽样选择样本,分别在基线和1年后对研究对象进行结局评价。结果成年女性知识、态度发生了积极改变,购买过铁强化酱油的百分比从8.9%显著增加到36.6%(P<0.001)。结论社会动员与社会营销显著改善了铁缺乏人群中成年女性的KAP。Objective To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population.Method This study was an uncontrolled,community-based,before-after study,which was implemented in three counties of Shijiazhuang Municipality.The intervention was a social mobilization and social marketing strategy.Adult women older than 20 years of age participated in the evaluation protocol.The main outcomes included KAP relevant to IDA.Cross-sectional samples were used to assess the outcomes at baseline and 1 year later.Results Knowledge and attitudes of adult women had changed positively,and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6%（P0.001）.Conclusion Social mobilization and social marketing had a positive impact on the KAP of adult women in the iron deficient population.

关 键 词：乙二胺四乙酸铁钠 铁缺乏 铁强化酱油 成年女性 

分 类 号：R151.3[医药卫生—营养与食品卫生学] TS264.21[医药卫生—公共卫生与预防医学]