以浮动扣点优化收入共享机制  

Employing float commission rate to optimize the revenue-sharing mechanism

作　　者：李颢[1] 王高[2] 赵平[3] 

机构地区：[1]华润万家有限公司,广东深圳5180203 [2]中欧国际工商学院,上海201206 [3]清华大学经济管理学院,北京100084

出　　处：《系统工程学报》2011年第3期352-359,共8页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(70632003;70572008)

摘　　要：以在同一购物广场经营的百货商店与品牌分销商的优化经营对策为例,提出了以浮动扣点对常见收入共享机制进行优化,并通过序贯博弈方法证明当分销商销售额处于一定范围时,百货商店采取浮动扣点及分销商因而采取的不开分店的策略,可使双方的利润高于目前基于固定扣点的收入共享机制所得的利润水平.文章最后给出了在分销商销售额处于不同水平下百货商店和分销商的最佳对策.The paper develops an optimized revenue-sharing mechanism with float commission rate for the store and the concessionaire cooperating in a shopping mall.Based on sequential game theory,the paper proves that when the sale of the concessionaire is in a specific range,both players will gain more profit if the store takes float commission rate and the concessionaire chooses not to open new outlets than their profit levels according to the current revenue sharing mechanism with fix commission rate.In the end,the paper presents the best strategies for the store and the concessionaire under different sale levels of the concessionaire.

关 键 词：收入共享 扣点 触发策略 

分 类 号：F272.3[经济管理—企业管理]