网络营销岗位能力分析与实践教学建议  

Suggestions for Practice Teaching of Network Marketing Based on Ability Analysis

作　　者：朱传言[1] 肖峋[1] 

机构地区：[1]北华航天工业学院,河北廊坊065000

出　　处：《科教文汇》2011年第13期51-52,共2页Journal of Science and Education

基　　金：北华航天工业学院教研教改项目(JY-2008-031-Y);得到北华航天工业学院重点学科建设项目资助

摘　　要：本文从企业对网络营销人才的需求出发,对网络营销相关岗位进行了分类,并把网络营销各岗位所需能力划分为计算机应用、网站管理、网络营销应用、网站开发与综合能力等五个方面,并在此基础上提出了网络营销实践教学的相关建议。According to the demand of network marketing talents,this paper analizs requirement of jobs related to network marketing and classifies them into five aspects such as computer application ability,site management,network marketing application,website development and comprehensive ability.Finally,this paper provides related suggestions of practice teaching of network marketing

关 键 词：网络营销 能力分析 实践教学 

分 类 号：G712[文化科学—职业技术教育学]