Marketing and Financial Aspects With Microcredit and Turkey Sample  

作　　者：Turgut Ozkan Guzide Oncu Eroglu Pektas Merve Eseoglu 

机构地区：[1]Beykent University, Istanbul, Turkey [2]Halic University, Istanbul, Turkey

出　　处：《Journal of Modern Accounting and Auditing》2011年第9期1014-1021,共8页现代会计与审计（英文版）

摘　　要：The main targets set for economic growth in the World Bank＇s 1990 report is to provide a permanent and sustainable poverty eradication strategies on the development. Used for this purpose today, the most effective strategy comes at the beginning of micro-credit system. Microcredit, in particular in the area of the individuals, and its opportunities to increase the credit to the users of the production process and ensure active participation in the society starting from the women＇s economic initiatives, but it cannot be considered as a micro-economic factors in the economy to facilitate an effective financial mechanism. Many studies in the literature have revealed that women＇s contribution to family income of households in poverty has created an important support. In addition, micro-credit system encourages women to create their own jobs, as the GNP （Gross National Product） of the countries contribution to increase employment opportunities. There are opinions arguing that, making use of the contact with communities in the potential female workforce satisfactory for women to create job opportunities to gain income is able to provide initial capital to the existing banking system, because in many countries＇ negative socio-cultural conditions, competing with men is much difficult. Micro-credit system, in the respect of changing countries socio-cultural and socio-economic structures is an important contribution. Microfinance occurred in recent years by rapid developments in Turkey since 2000, progress has been very professional. Our work in the field of micro-finance started operations in 2002, the Evaluation of Women＇s Work Association of Business Economics and the Grameen Bank realized Maya model adapted for Waste Prevention Foundation of Turkey should apply micro-finance. Micro-finance practices in the world and Turkey also compared practices. Turkey＇s application of micro-finance in banks＇ credit policies that support marketing activities related to marketing and sales strategies was examined by

关 键 词：micro-finance MARKETING BANKING customer relationship management 

分 类 号：F275[经济管理—企业管理] F222.33[经济管理—国民经济]