市场营销调研课程实践教学方法的设计与探索  

Design and Exploration on Practice Teaching Methods of Marketing Research Course

作　　者：龚峰[1] 

机构地区：[1]湖北大学知行学院,湖北武汉430011

出　　处：《物流工程与管理》2011年第8期158-160,共3页Logistics Engineering and Management

基　　金：湖北大学知行学院课题<湖北大学知行学院市场营销专业应用型人才培养的实践性教学模式的研究>阶段性研究成果

摘　　要：实践教学是高等院校培养学生就业能力的重要手段。课程实践教学是整个实践教学体系中重要的组成部分。市场营销是社会科学类专业,探索该专业的课程实践教学显得意义重大,并且有较强的可行性。《市场营销调研》是营销专业的主干课程之一,根据对课程理论体系的内在逻辑性和市场营销调研项目实际执行程序的分析,设计了包含理论教学模块和实践教学模块的市场营销调研课程实践教学系统,构建了符合客观实际的成系统、逻辑性强的实践教学方法。Practice teaching is an important means to train students＇ employability in colleges and universities.Course plays an important part of the system.Marketing is a social science majors,to explore the practice teaching of its courses seem significant,and there is a strong possibility.Marketing Research is one of the main course of marketing,analysis based on the internal logic of curriculum theory and marketing research project the of the actual implementation of the program,designed marketing research teaching system include theory teaching modules and practice modules,built practical teaching methods systematically and logically.

关 键 词：市场营销调研 课程 实践教学 教学方法 

分 类 号：G420[文化科学—课程与教学论]