公司创业的网络嵌入性和CKM的模型建构与问题界定  

Model Construction and Definition of Network Embeddedness and CKM for Entrepreneurial Enterprises

作　　者：李志远[1] 孙明贵[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《图书与情报》2011年第6期76-79,共4页Library & Information

基　　金：兰州大学中央高校基本科研业务费专项资金项目"基于客户价值的CKM的能力与绩效研究"(项目编号:09LZUJBWZY015)研究成果之一

摘　　要：创业作为将一系列独特资源集中在一起以利用的组织过程和管理活动,正成为一国实现持续增长和创新推动的关键驱动力。特别是,创业型公司在持续地与内外部客户的交互及学习中,往往更有效地进行客户知识的转移,并通过组织学习机制而持续得到动态能力的提升和演化。就创业型公司的营销能力而言,文章清晰界定了网络嵌入性、组织学习和客户知识管理(CKM)之间动态关系的研究问题,从而为破解公司创业的网络嵌入性和客户知识管理能力及绩效影响机制的黑箱进行了理论预设。As an organizational process and management activity that integrates a series of particular resources to fully exploit opportunities, entrepreneurship is becoming a key driving force of continuous growth and innovation promotion for a nation. It is especially the case in the interaction and studies of entrepreneurial enterprises with their internal and external customers, where entrepreneurial enterprises often effectively achieve customer knowledge transfer, and dynamically realize their organizational improvement and evolution by way of organizational learning mechanism. Concerning the marketing capabilities of entrepreneurial enterprises, this paper defines explicitly the study issue of dynamic relation between network embedment, organizational learning and CKM, which prepare a theoretical ground for studying the black box of the network embedment, customer knowledge management and performance impact mechanism in entrepreneurial enterprises.

关 键 词：客户知识管理 公司创业 组织学习 网络嵌入性 

分 类 号：G203[文化科学—传播学]