红色旅游产业中公示语翻译问题研究  

Study of Problems in the Translation of Public Signs in Red Tourism Industry

作　　者：廖亦斌[1] 董爱智[1] 

机构地区：[1]石家庄经济学院,河北石家庄050031

出　　处：《河北广播电视大学学报》2012年第1期46-48,共3页Journal of Hebei Radio & TV University

基　　金：2011年度河北省社会科学基金项目<河北省红色旅游景区公示语翻译质量评价研究>(HB11WY001)

摘　　要：公示语翻译对改善红色旅游景区的旅游环境、传播红色文化、扩大旅游宣传、提升旅游品牌等方面具有重要的作用。目前红色旅游景区公示语外文标注情况已经比较普遍,但却存在着语言信息失真、施为用意错位以及翻译版本不统一等问题。解决这些问题,需要从政府支持及管理规范、翻译标准及制作流程规范和人才培养规范三个层面入手,从而整体提升红色旅游景区公示语的翻译质量。The translation of public signs plays an important role in improving the traveling environment, spreading red culture, boosting tourism products promotion and enhancing the tourism brand in red tourist at- tractions. Currently, public signs in English are very common in red tourist places. However, there exist some problems in the translation： mistranslation of semantic meaning, inaccurate ways of expressions, and non-uni- form version of translation. To solve these problems, measures should be taken in three aspects： drawing up reg- ulations and specifications in management of public sign translation, setting up the standard of public sign trans- lation and innovating training model of translators for public sign trans/ation, Only in this way can the overall quality of public sign translation in red tourist attractions be enhanced.

关 键 词：红色旅游 公示语 翻译 规范 

分 类 号：F592.7[经济管理—旅游管理]