高职院校媒介素养教育的独特性分析  

An Analysis on the Uniqueness of Media Literacy Education in Higher Vocational Colleges

作　　者：胡洪彬[1] 

机构地区：[1]浙江旅游职业学院高职教育研究所

出　　处：《江苏广播电视大学学报》2012年第2期37-40,共4页Journal of Jiangsu Radio & Television University

基　　金：浙江省高等职业教育研究会2011年度课题"基于专业服务视角的高职公共基础课教学模式创新研究"(YB1236)

摘　　要：在大众传媒业飞速发展的社会背景下,高职院校积极开展媒介素养教育直接关涉自身软实力的提升、办学特色的凝练和教学模式的改善,高职院校重视实践教学及与社会经济发展紧密联系的特色构成了开展媒介素养教育的独特优势。高职院应从加强师资队伍建设,完善具有高职特色的媒介素养课程体系,积极开展合作,培育高职院校媒介素养教育的良好氛围,建构高职院校媒介素养教育的科学评估体系等方面,加强媒介素养教育。Under the social background of the rapid development of mass media,vocational colleges must actively carry out media literacy education in order to enhance their soft power,concise their uniqueness and improve their teaching mode.Their advantages in practice education and close relation with the social economic development constitute their uniqueness in media literacy education.The vocational colleges should strengthen their faculty development,improve their media literacy curriculum with higher vocational characteristics,actively look for cooperation,create good atmosphere for media literacy education,construct scientific estimation system,in order to enhance the media literacy education.

关 键 词：高职院校 大众传媒 媒介素养教育 独特性 

分 类 号：G718.5[文化科学—职业技术教育学]