高职院校营销人才培养校企合作联盟模型分析——以青岛职业技术学院市场营销(啤酒)专业为例  

The Analysis on the Pattern of the College-enterprise Cooperative Association in the Cultivation of Marketing Talents in Vocational Colleges——Taking Marketing Specialty(Beer) of Qingdao Technical College as an Example

作　　者：刘凤[1] 

机构地区：[1]青岛职业技术学院物流学院,山东青岛266555

出　　处：《青岛职业技术学院学报》2012年第2期17-20,共4页Journal of Qingdao Technical College

基　　金：全国教育科学规划教育部重点课题"校企合作共建实训基地研究"(GKA103004);子课题:校企合作加强实训基地办学模式创新研究--以学院与青岛啤酒共建校企联盟为例(GKA10164)

摘　　要：青岛职业技术学院与青岛啤酒股份有限公司在市场营销人才培养中开展深入合作,形成了紧密的多层互动合作模式,以青岛职业技术学院与青岛啤酒股份有限公司的合作为基础,联合组建青岛啤酒营销人才培养校企合作联盟的实践,为校企合作开创了一种新模式。这种合作形式以大型企业遍布全国的营销网络与全国同类专业为基础,建立起统一协作又各具特色的合作机制,既为高职校企合作实践提供范例,也为高职校企合作理论研究提供新模式。Qingdao Technical College has developed further cooperation with Tsingtao Brewery Co. , Ltd. in the training of marketing talents and formed a close and multiqeveled cooperative pattern. Based on this cooperation and the practice of founding the association between colleges and companies in training beer marketing talents, it created a new cooperative pattern between colleges and companies. This pattern established a cooperative and unique system on the basis of the nationwide marketing network of big companies and similar majors in colleges. In this way it not only provided the examples for the practice of cooperation between colleges and companies, but also offered new pattern for theoretical research.

关 键 词：营销人才 人才培养 校企合作 

分 类 号：G712[文化科学—职业技术教育学]