肢体广告语言的中国创意探析——以中国元素广告获奖平面作品为例  

Analysis on advertising body language of creative in China:Case study on graphic design works in Chinese Element International Creative Award

作　　者：郑欢[1] 卢照[1] 

机构地区：[1]上海师范大学

出　　处：《广告大观（理论版）》2012年第3期40-47,共8页Journal of Advertising Study

摘　　要：肢体广告语言是指广告借助人的身体各部位的行为动作所传达的商品信息。本文对平面广告在肢体呈现中的所指与意指展开分析研究,发现肢体广告语言的中国创意渊源、特点与趋势。Body advertising language refers to advertising through al.I. parts of the human body action convey commodity nformation. The analysis and research on the presentation means and means of limb advertising language Discovery the Chinese creative origin, characteristics and trend of Body advertising language

关 键 词：肢体广告语言 中国创意 平面广告 

分 类 号：F713.8[经济管理—广告]